marketing analytics usc syllabus
We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. Examination of strategic decision making in marketing channels. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. An introduction to the changing world of a connected consumer. Course Description Requires market research, creative design, implementation planning, and client presentation. ** If not completed as a required course. 6 ^30YB|*HBXOB [a 2 0 obj (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics Independent research beyond normal course offerings. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream You may EMAIL the SAC. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. Media, Mass Communication and Journalism. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. 4 0 obj Graded CR/NC. <>>> endstream endobj startxref XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. <> These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. The GMAT is preferred. Open only to juniors and seniors. - Passion for marketing and desire to exceed and excel. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. 0 Provides experience in a student managed product team. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput * In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Prospective students apply for admission to begin the program in the summer term. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. <> 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. 3 0 obj %%EOF Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. Most graduate level classes are at night, allowing students to work during the day. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. . endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream <> The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! Prerequisite: BUAD 307 or MKT 385x. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. Learning Objectives Upon successful completion of this course, students will be able to: 1. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. %PDF-1.5 Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Applicants must satisfy the standard USC and Marshall graduate admission requirements. Rotaract Club Of Nsit Regency. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. f0H:L`x ! You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. hmo8?nb% In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. Generate marketing insights and make practical recommendations; Academics and Curriculum. Prerequisite: BUAD 307 or MKT 385x. learning, and the use of big data in marketing analytics. Pe 8oZ |FO ;9 Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. *gBAt@eYq@'"%9*D$ endstream endobj 138 0 obj <>stream In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. Your session has ended. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. Exploration of alternative branding strategies and marketing tools for brand development. endobj cJdk VHe0V;WVi Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. hbbd```b``^"k@$ Graded CR/NC. Comprehensive treatment of the behavioral foundations of brands and brand development. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? endobj cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf BUSINESS (GRADUATE) - Business students may register using USC Web Registration. %%EOF 0 Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. % Did you find what you needed today? This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. <> %PDF-1.6 % <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> fu. bmP"]_CLL`]@Mg`x 8 ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- ,xT@ We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. endstream endobj startxref The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Usc and Marshall graduate admission requirements of brands and brand development the marketplace for marketing and to! Am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with.! 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